Affinity Design
AgenciesAI Agents

Inbound Setter Operations

Run the text-based lead setter workflow with stronger channel, follow-up, and handoff discipline

What This Workflow Does

The Inbound Setter Agent is the text-based twin of the phone workflow.

It handles lead conversations in channels connected through GHL, such as:

  • SMS
  • email
  • Instagram
  • Facebook Messenger

What The Operator Owns

At the agency level, your job is to make sure the setter:

  • uses the right channel
  • follows the right goal
  • captures the right information
  • books or hands off correctly
  • does not follow up in the wrong way

Before You Enable It

Confirm these first:

  • GHL connection is healthy
  • the right channel is enabled
  • the system prompt matches the use case
  • booking and pipeline stages are set
  • follow-up timing makes sense
  • handoff rules are clear

Best Launch Workflow

  1. choose the use case
  2. configure the channel path
  3. test the first-message and reply flow
  4. confirm booking or handoff behavior
  5. then enable the workflow

What To Watch Closely

  • messages that sound robotic or off-brand
  • missed lead capture fields
  • follow-ups that arrive at the wrong time
  • conversations that should have handed off sooner
  • quiet leads that never get the next step

Healthy Workflow Signs

  • leads get a fast, relevant reply
  • the right data gets captured
  • bookings happen cleanly when the lead is ready
  • human handoff happens when needed

On this page