Affinity Design
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GBP Operations

Run the Google Business Profile workflow by keeping profile truth, website truth, and review activity aligned

What This Workflow Does

The GBP workflow helps keep a client's Google Business Profile accurate, active, and aligned with the website.

That includes:

  • profile truth
  • hours and service details
  • local posts
  • review replies
  • website and GBP alignment

Best Operator Workflow

  1. verify the right location is connected
  2. run or review the latest audit
  3. compare GBP truth to website truth
  4. fix the highest-confidence issues first
  5. review posts and replies before letting the loop drift

What To Watch Closely

  • wrong hours or outdated business details
  • service mismatches between GBP and the website
  • stale local posts
  • replies that sound generic
  • profile scores that look fine while the listing truth is actually off

Best Operator Rule

Website truth should usually win.

If GBP and the website disagree, fix the inconsistency instead of letting both stay half-right.

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