Affinity Design
Client Guide

Websites & SEO

Monitoring your website status, search performance, and SEO reports

Your Websites

The Websites section shows all websites your agency manages for you. Each site card displays:

FieldDescription
URLYour website address
Display nameA friendly label for the site
TypeWordPress, headless, or other
StatusLive, under maintenance, etc.
Scan statusWhen the site was last scanned

Connection Status

Each website may have connected integrations that feed data to your dashboard and Command:

ConnectionWhat It ProvidesStatus Indicators
Google Analytics (GA4)Traffic data, user behaviorConnected / Not connected
Google Search Console (GSC)Search queries, impressions, rankingsConnected / Not connected
CloudflarePerformance and security dataBound / Not bound
TwilioSMS and call tracking for the siteBound / Not bound
SendGridEmail tracking for the siteBound / Not bound

Connection setup is handled by your agency. If GA4 or GSC shows "Not connected," ask your agency to set it up.

Domain & DNS

Open a website's DNS area to get your own web address (like www.yourbusiness.com) instead of the temporary agency subdomain.

You can buy a new domain right in the portal: search for a domain, and if it's available, you'll see the price upfront. Pay by card, and we register and connect it automatically — no DNS work needed on your end.

If you already own a domain and want to use it for your site, you can't connect it yourself in the portal. Ask your agency to connect it for you — they can do this from your Websites/DNS area on their end.

If a connection fails, you'll see what went wrong and a Try again button.

Domains you buy through the portal renew every year automatically, and you'll be billed each year until you cancel. If you cancel, the domain isn't shut off right away — it just stops renewing at the end of the year you already paid for.

Domain connect is available for websites on our standard site infrastructure. If your site type doesn't support it yet, the DNS area will let you know — reach out to your agency and they can help another way.

SEO Overview

Click on a website to view its SEO performance. The SEO overview includes:

Domain Overview

MetricWhat It Means
Organic trafficVisitors from search engines
ImpressionsHow often your site appears in search results
Average positionYour typical ranking in search results
Click-through ratePercentage of impressions that result in clicks

Top Pages

See which pages rank best and attract the most organic traffic:

  • Page URL and title
  • Impressions and clicks
  • Average position
  • Click-through rate

Rankings

Track how your target keywords perform over time:

  • Keyword and current position
  • Position change (up or down)
  • Search volume estimates

Time Series

View trends over time for key SEO metrics. Filter by date range to compare periods.

Using Command for SEO

Ask Command to pull your SEO data directly:

  • "What's my SEO ranking this month?"
  • "Show me my top performing pages"
  • "How has my organic traffic changed?"
  • "What keywords am I ranking for?"

Command reads seo://overview to get real-time data from your connected Google Search Console and Analytics accounts.

Website Activity

The activity feed shows recent events for each website:

  • Content changes (via Command or agency)
  • New blog posts or pages published
  • SEO meta updates
  • Deployment events

Common Questions

QuestionAnswer
Why is my SEO data missing?GA4 and/or GSC may not be connected. Contact your agency.
How often is SEO data updated?Google data updates daily; rankings refresh weekly.
Can I edit my website from the portal?Yes — use Command to make content changes directly.
Can I see WordPress admin?Your agency manages WordPress access. Use Command for content edits instead.

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