User Guide
Brand Studio
Build the brand voice and visual system that your other tools will follow
What Brand Studio Is
Brand Studio is where you shape how your business should sound and look inside Affinity.
This matters because other tools depend on it. If Brand Studio is weak, your posts, agents, and creative work can feel generic.
What You Can Set Here
Brand Studio usually covers:
- brand voice
- business positioning
- CTA direction
- visual identity
- logos and reference images
- design recipes
Brand Studio settings are shared across the client workspace, so one good setup helps every connected tool.
Best First Setup
- Start with your business basics.
- Define how the brand should sound.
- Add logo files and visual references.
- Set color and style direction.
- Save a few design recipes you want reused.
What To Put In Brand Voice
Write in plain language:
- who the business helps
- what it does best
- what makes it different
- what tone feels right
- what CTA you want most often
Good examples:
- friendly but confident
- local and trustworthy
- direct, clear, and not too salesy
What To Put In Visual Direction
Add enough direction that the system can stay on-brand:
- primary logo
- approved colors
- image references
- examples of layouts or styles you like
- design recipes for repeatable looks
When To Update Brand Studio
Update it when:
- the business changes its offer
- the tone feels off across posts or agents
- new logos or photos are added
- a builder or social workflow keeps missing the mark
Best Workflow With Other Tools
Use this order:
- Set the brand in Brand Studio.
- Use Post Creator or social workflows for content.
- Use Website Builder for site updates.
- Review outputs and tighten Brand Studio if the work feels off-brand.
Common Mistakes
- leaving the voice too vague
- uploading references that do not match the brand
- forgetting to update CTAs after the offer changes
- expecting good content from weak source direction
Quick Check
Your Brand Studio setup is in a good place when:
- the business voice sounds consistent
- generated visuals look like they belong to the brand
- CTAs feel natural
- different tools stop drifting in different directions