Social Media Agent Operations

What This Guide Covers

The Social Media Agent is one of the two live agent workflows available in user mode — safe for normal production use once brand direction and review habits are in place.

This page is the operational playbook: getting the ongoing agent workflow ready, launching it, and running it day to day. For voice and visual setup, see Brand Studio. For one-off posts outside the automated workflow, see Post Creator. For the quick review habit, see Social Media Agent.

Before You Turn It On

Confirm each of these before you rely on the ongoing workflow:

• Brand Studio has a clear voice, CTA direction, and visual references saved
• your social accounts and media library are connected
• you've decided your content buckets and posting cadence
• you know who approves a draft before it goes public

Launch Flow

1. Confirm the brand voice and visual direction in Brand Studio.
2. Generate or review the first cycle of drafts.
3. Check the CTA and platform fit for each draft.
4. Review the image for brand and message match.
5. Approve, revise, or reject each draft.
6. Confirm the scheduled result actually posts as expected.

What To Test Before You Rely On It

Before treating the workflow as hands-off, run it through a few full cycles and confirm:

• each content bucket produces something usable, not just the easiest one
• the approval step actually reaches the right person before publishing
• posts land on the correct channel at the intended time
• images generated for the post match the brand, not a generic look

What To Watch Closely

Once the workflow is running regularly, watch for:

• tone drift away from the brand voice
• weak or confusing CTA language
• image and brand mismatch
• repeated low-value or generic post ideas
• engagement trending down across a batch of posts, not just one
• a warning in the agent's Logs tab naming a platform it skipped — this means that platform's connection expired (Instagram and Meta logins expire fastest) and needs to be reconnected under Social Accounts. The agent won't waste a post on a platform that can't publish it.
• on the Posts tab, a "Held · cadence" badge is normal, not a problem. It means a Google Business Profile post is waiting for its next posting window and will go out on its own. Only a "Draft · needs attention" badge means a post actually failed and needs your attention.

Real Photos Instead Of AI Graphics

By default, the agent designs an AI graphic for every post. If your brand relies on real photography — event photos, team candids, behind-the-scenes shots — you can switch some or all posts to Raw Input Mode instead. A raw post uses the exact photo you uploaded, untouched, with an AI-written caption built around it.

Turn it on under Social agent → Config → Raw Input Mode:

• Raw posts every photo untouched, no AI graphics at all.
• Mixed splits posts between real photos and designed graphics by a percentage you set.

Point it at the folder in your media library that holds your approved real photos. The fastest way: open your media library, right-click the folder, and choose Use as raw source — the folder gets a "Raw source" tag so you can see it's assigned at a glance. Photos and videos post oldest-first and won't repeat until everything in the folder has been used once. If the folder runs out of unused content, the agent pauses that post and logs a warning instead of falling back to an AI image — so make sure the folder has enough for how often you post.

Videos work the same way as photos here — a video posts alone (never mixed into a photo carousel) and follows the same oldest-first rule. Marking a folder as a raw source doesn't lock it; you can still rename or reorganize it whenever you need to.

How To Improve Performance

When output feels off, check the source before blaming the workflow:

• is Brand Studio's voice and visual direction still accurate?
• has the offer or CTA changed recently without an update?
• are the content buckets still matched to what the business needs?

Tighten Brand Studio first, then re-test a cycle. Use Post Creator to fix or replace a single weak post without touching the ongoing workflow.

Best Operator Habit

Don't judge the workflow from one post. Review a batch — a week or a full posting cycle — before deciding whether to adjust Brand Studio, the cadence, or the content buckets.

Related Pages

• Brand Studio for voice and visual setup
• Post Creator for one-off posts and quick fixes
• Assets for images and reference files
• Reports for engagement trends over time