Websites & SEO
Use the SEO workspace to connect data, watch rankings, and decide what to improve next
What This Area Does
The SEO area helps you understand how your website is doing in search and what to work on next.
Use it when you want to:
- confirm your site is connected
- check traffic and rankings
- spot weak pages
- find keyword opportunities
- decide whether to use Command, a builder, or an agent next
Step 1: Check Your Connections First
Good SEO data depends on clean connections.
Before you trust the numbers, make sure these are connected:
| Connection | What It Provides | Status Indicators |
|---|---|---|
| Google Analytics (GA4) | Traffic data and user behavior | Connected / Not connected |
| Google Search Console (GSC) | Search queries, impressions, and rankings | Connected / Not connected |
| Cloudflare | Performance and security signals | Bound / Not bound |
| Twilio | Call and SMS tracking tied to the site | Bound / Not bound |
| SendGrid | Email tracking tied to the site | Bound / Not bound |
If traffic or ranking charts look empty, connection health is the first thing to check.
Step 2: Review The Main Website View
Each website record should give you the basic picture:
- website name and URL
- status
- scan freshness
- connection health
- recent website activity
If you see broken connections or stale scans, fix that before making big decisions.
Connect Or Buy A Domain
Open a website's DNS area when you're ready to move off the temporary agency subdomain:
| Option | What happens |
|---|---|
| I already have a domain | Enter it, then add the one DNS record you're given at your current registrar. Nothing else about your domain changes, and the connection activates automatically once we see the record — usually within a few minutes. |
| I need to buy one | Search for a domain, see the price, and pay by card. Registration and connection both happen automatically after checkout. |
These are now two separate buttons, so pick whichever one matches your situation.
If a connection fails, you'll see the reason and a Try again option. If you're connecting a domain you already own and it gets stuck waiting on DNS verification, use Use a different domain to back out and try again with a different domain instead of staying stuck.
If your domain's DNS is hosted on Cloudflare, set the CNAME record to DNS only (grey cloud icon), not proxied (orange cloud). A proxied record will block verification.
Domains you buy through the portal renew every year automatically, and billing continues until you cancel. If you cancel, the domain isn't shut off right away — it just stops renewing at the end of the year you already paid for.
This only works today for websites on our standard site infrastructure (Cloudflare Pages). If your site isn't eligible yet, the DNS area tells you so — reach out to your account team.
Step 3: Read The Core SEO Metrics
The SEO overview usually focuses on these signals:
| Metric | What It Means | What To Do With It |
|---|---|---|
| Organic traffic | Visits from search engines | Watch whether search is growing or shrinking |
| Impressions | How often your pages appear in search | High impressions with low clicks can mean weak titles or weak ranking position |
| Average position | Where your keywords usually rank | Pages near page one are strong improvement targets |
| Click-through rate | How often people click after seeing you | Low CTR can point to weak titles or mismatched search intent |
Step 4: Look At Top Pages Before Keywords
Top pages are often easier to improve than starting from scratch.
Review:
- page title
- clicks
- impressions
- average position
- click-through rate
Ask:
- Which pages already get attention?
- Which pages rank close enough to improve?
- Which important service pages are missing from the list?
Step 5: Review Rankings Over Time
Rank tracking helps you see movement, not just snapshots.
Pay attention to:
- keywords climbing toward page one
- keywords that dropped suddenly
- terms with impressions but poor rank
- pages that rank for the wrong search intent
Best Weekly Workflow
- Open the website SEO area.
- Check connection health.
- Review traffic and impressions.
- Check top pages.
- Review ranking changes.
- Pick one action to take next.
That next action could be:
- ask Command for a summary
- improve page content in Website Builder
- plan a new SEO content piece
- hand work to the SEO or website workflow later
Using Command For SEO
Ask Command things like:
- "What changed in my SEO this week?"
- "Which page should I improve first?"
- "Show me keywords that are close to page one."
- "Summarize my top pages and weak pages."
Command is the fastest way to turn raw SEO data into a short answer you can act on.
Common Questions
| Question | Answer |
|---|---|
| Why is my SEO data missing? | GA4 and GSC may not be connected yet, or the scan may still be freshening up. |
| How often is SEO data updated? | Google data usually updates daily, while some ranking views refresh on a slower cycle. |
| What should I fix first? | Start with pages that already have impressions, are close to page one, or represent high-value services. |
| Do I need to be an SEO expert to use this area? | No. Focus on patterns first, then use Command or your agency team to turn those patterns into action. |